Use of Preference Analysis to Identify Early Adopter Mind-Sets of Insect-Based Food Products

Insects may potentially provide an alternative protein source. However, consumers not easily accept insects due to feelings of disgust. Therefore, identifying early adopters insect-based food products determine their future acceptance. This study was conducted (1) identify adopter Mind-Sets products, (2) product features would prefer in product, and (3) differences different countries. Two studies were distributed online the US Philippines. The first included information about insects, while second had no on insects. experimental design elements, or features, regarding that participants evaluated. Preference Analysis used segment into Mind-Sets. Based results, neither liked nor disliked elements used. Participants without insect found have higher liking when comparing liking. who aware being less interest evaluating as response times between significantly (p < 0.05). role segmentation demonstrates importance using Analysis.